Graphic Design

Catering to all your graphic design needs
Home > Graphic Design
Types of graphic design
Graphic design is important for any business wanting to make a positive, lasting impression. The first time a visitor interacts with your brand in any capacity will set the tone for the rest of your business relationship. Below are popular types of logos used in the graphic design process

WORDMARK

LOGO

These logos are built entirely of the word or words that make up the company’s name. The main focus here is typography, obviously. This style of logo strongly ties a brand’s visual identity to the name of the company.

 

  • You’re a new company that wants to get your name out there.
  • Your brand has a short name that won’t feel overwhelming when plastered everywhere as a logo.

MONOGRAM

LOGO

A monogram is a logo that contains one to four letters, usually a company’s initials or first letter. It’s used instead of a traditional symbol, turning a company’s identity into an eye-catching visual.

 

  • You want the tie between your name and visual identity, but have a really long name.
  • You work in an industry where shortening your name to initials is common

COMBINATION

LOGO

A wordmark or lettermark with a symbol (often called a logomark) is what makes up a combination logo. It’s the most common type of logo design, in part due to its flexibility. You can use the symbol on its own (e.g. in social media profile photos or favicons), or just the wordmark or lettermark when you need it.

EMBLEM

LOGO

One of the oldest forms of a logo is the emblem. Simply put, it’s text inside of a symbol, often a circle or other shape, with curved text and a vintage feel — think of badges, seals or crests. This logo is treated as a cohesive image, rather than typography.

 

  • Your brand wants to convey a sense of tradition and/or longevity.
Graphic Design
Importance

Recognition Using Graphic Design

Graphic design starts with a logo. A logo should be easily recognizable in large- and small-print. You want consumers to recognize your brand, whether it’s embroidered on a t-shirt, on a billboard or in a digital ad on someone’s phone. Your logo should be simple and should not compete with other company logos. You don’t want to roll out an ad campaign with a big yellow “M” that consumers might possibly confuse with McDonald’s, as logos are trademarked, and a logo that reminds consumers of a trademarked logo could land the newer company in legal hot water.

Graphic Design Reflects Your Business

One of the things that makes the Nike Swoosh so successful in graphic design is that it reflects its business. The name Nike represents the Greek goddess of victory, and the swoosh reflects the speed and flight-like qualities that users might experience while wearing the shoes.

 

Other brand logos clearly show what the company does, which helps consumers understand what you can do for them immediately. Swirl frozen yogurt has a little swirl of yogurt as its logo. This prevents consumer confusion. Most good logos have a reason for choosing the images used in the logo.

Consumer Loyalty Starts With Graphic Design

Consumers are loyal to great brands that start off with a long lasting graphic design concept. Golfers adorn hats with the Titleist logo. Harley Davidson riders love anything and everything with the Harley Davidson logo. Apple logo users will place Apple stickers on computers, books, even cars.

 

Good graphic design logos are something your target audience uses via other merchandising efforts. BMW is a car company, not an apparel company, yet loyal customers wear hats and shirts proudly demonstrating loyalty and pride for the brand. This is great social proof to attract others into becoming part of the club by buying your products.

Emotional Response Through Graphic Design

A company can use the color schemes of logos to help develop an emotional tie to a product or brand through graphic design research. One company selling juice might use orange to evoke happy feelings about vacations in the tropics, where another company selling high-end watches could use black to keep with the formal feel of black-tie events. Green suggests cohesiveness and harmony, often with Mother Earth. Understanding how every component affects the perception the consumer has is important, down to the primary and secondary colors used in the logo.

HOW IT
WORKS
Logo Package
Pick a logo package at the bottom of this page. We have logo design packages for every budget. Need help selecting a package? Contact us and we’ll give you our expert advice..
Worksheet
Within 24-48 hours after purchasing a logo package, we will send you our one-of-a-kind logo design worksheet. After you submit your worksheet, we will call you to go over it. We will work hand-in-hand with you to develop your vision for your online (and offline) identity.
Design
Depending on your package, we will design between 1–6 unique logo concepts based on our conversations and your logo design worksheet.
Revisions
After you have received your logo design concepts, you will submit feedback and request revisions. You can request to see different fonts, colors, etc. and we will work to make your logo perfect!
Completion
Upon completion of your logo design, you will receive the file in several different formats. You can also request a “social media version” of your logo design, made specifically for your Facebook & Instagram profile pictures.
Enjoy
Don’t forget to add it to your letterhead, business cards and website! Need a website? We can help with that as well. Contact us for more information.
Graphic design packages
The graaphic design process typically takes 2-4 weeks from start to finish.

  • Silver

  • $150T

    • 1 Logo Concept
    • 3 Rounds of Revisions
    • Color Scheme Strategy
    • Print Branding
    • Marketing Brainstorm
    • One Page Website

  • Gold

  • $300T

    • 3 Logo Concepts
    • 3 Rounds of Revisions
    • Color Scheme Strategy
    • Print Branding
    • Marketing Brainstorm
    • One Page Website

  • Platinum

  • $600T

    • 5 Logo Concepts
    • 3 Rounds of Revisions
    • Color Scheme Strategy
    • Print Branding
    • Marketing Brainstorm
    • One Page Website

Preferred

  • Business Starter

  • $1,250T

    • 3 Logo Concepts
    • 3 Rounds of Revisions
    • Color Scheme Strategy
    • Print Branding
    • Marketing Brainstorm
    • One Page Website

GRAPHIC DESIGN WORK
Your vision brought to life

WHAT OUR CLIENTS SAY

  • Ryan has passion for his work and in result the quality is outstanding. He works very hard to please is customer's, let me give you a couple examples of how he has helped me tremendously. I started a tree service, but was struggling with a logo design. Ryan had me come to his office and I explained what I wanted. After only an hour we had created the perfect logo for my business. Ryan has also, helped me out with embroidery on custom hats with my logo and printed t-shirts. I have to add two more examples of Ryan's work. He created vinyl logos for my work trucks and my business website www.hansentreeservicellc.com. I highly recommend Ryan's professional services to any person who needs a logo, printed or embroidered clothing, vinyl, and/or a website.

    - Mike Hansen, Hansen Tree Service

  • Working with Ryan has been a blessing. His hard work allowed me to quickly scale my company at a pace I didn’t think was possible. Ryan is willing to go the extra mile for your company with his professional mockups and competitive pricing. He has helped me brand events as well as my long term vision. I owe a lot to Ryan Froh.

    - Nick, Stationary Astronaut

  • He took time to get to know what I was looking for and I must say, I am more than pleased. I am by far, a type A personality and expect others to produce superior quality. Ryan exceeded my expectations and he even went above and beyond to correct an image for me on my social media account without me asking. Thank you, Ryan, for your time and efforts. A part of my business success is thanks to you!

    - Kelly Slaughter MSN APRN NP-C, HealologyHealth

  • This is a company you want to work with, Ryan was a huge help in designing our logo Rochester Performance, as well as flyers for our upcoming car show. He was readily available throughout the entire process and kept me updated on the progress. Everything turned out great and ahead of schedule. I will definitely be doing more business with Ryan. He's your go to guy for any design or printing needs.

    - Mike Vaniperen, Rochester Performance

  • Starting a new business can be stressful and everyone wants money before you open with Ryan Froh I felt like every penny spent was worth it as he took the time to not only take in what we were looking for but also went above and beyond getting it done in a time crunch.

    - Brad Vigsaa, Nerdin Out

  • A great friend and business colleague put me in contact with Ryan Froh from Modern Vision Graphics and after talking to him for just a few minutes I realized that we've found a new business partner that could really meet our needs and we could always go back to. Our business definitely will be looking more professional Thanks to these guys. I would like to recommend this guys to anyone in the city of Rochester and or outside to get in touch with them if you're looking for any type of marketing product assistance. They are great at what they do, super friendly staff and the most important thing very professionals. Thanks again guys!!!

    - Juancarlos Rodriguez, Salient Oils

  • Ryan is very dedicated to giving the best in your business / marketing needs as well as advice!! I sincerely appreciated his shared knowledge and business integrity!! He has a good idea of what myself & my business represents and achieves the goal in order to display that to clients. I highly recommend you meet with him for your business/marketing needs!!!

    - Erica Buck, r!ah hair studio

  • carousel imagecarousel image
  • carousel imagecarousel image
  • carousel imagecarousel image
  • carousel imagecarousel image
  • carousel imagecarousel image
  • carousel imagecarousel image
  • carousel imagecarousel image
  • carousel imagecarousel image
  • carousel imagecarousel image
  • carousel imagecarousel image
  • carousel imagecarousel image
  • carousel imagecarousel image
  • carousel imagecarousel image
  • carousel imagecarousel image
  • carousel imagecarousel image